GrowBIG® is powerful for complex sales



Independent Insurance Agents of Georgia’s Andrew McElhannon recently completed a two-day business development training seminar that he says was so powerful he recommends it not only to insurance agents and producers, but also to state association staff to supplement their efforts in recruiting and retaining members.

Bunnell Idea Group’s GrowBIG® methodology was built from the ground up for complex sales like professional services, outsourcing and other intangible products and services like insurance. “This course is for anyone who sells intangible services, including insurance,” McElhannon says. “Participants learn how to sell more, sell faster and deepen relationships at the same time.”

McElhannon says he’s planning to use the training “to help with membership development at the Georgia association.” “I’ve already begun to implement techniques to build momentum in membership growth, like dynamic prospect meeting preparation and identifying the prospect’s thinking style—how they view the value of the membership, and catering my presentation of membership to their thinking style,” he adds.

“This is not just another boring sales seminar like 100 others out there. This business development training course will help you grow your accounts bigger than ever, faster than ever—and best of all, help you develop lasting relationships with clients.”

McElhannon says he walked away with many new tools and approaches to add to his arsenal for going out and growing memberships. Other states can use these same tools to help grow their books of business.

More information on GrowBIG® business development training is available at  For more information on the course and applicability to state association staff, please call Andrew McElhannon at 770-458-0093 ext. 110.

Credit for this article to: IA Magazine – Independent Agent, the official publication of IIABA and IIABA – Independent Insurance Agents and Brokers of America

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