I’ve been very lucky. I’ve been able to advise and work with hundreds of very successful individuals. I’ve been able to see the good and the bad, the effective and the not so effective.

When I encounter people that are extraordinarily successful, I've noticed that they tend to have a few special qualities. They frequently have a natural intuition about others’ talent. They can see great talent from a mile away and are attracted to it.

The other thing that I notice about people that are very successful is that they are always developing relationships with those they should know, rather than only with those they do know. There’s a big difference between the two.

Nearly all of us are creatures of habit. We tend to spend time with people we already know. We do this instead of taking a risk and approaching those we should get to know. We stay in our comfort zone because it is easy.  But not getting to know the people you should know hinders your success. It can make the difference between being effective and not so effective.

Investing the time to meet and develop relationships with people who could benefit from your company's services will help you be more successful, and you in turn will help them be more successful. Challenge yourself to get out of your comfort zone. Brainstorm at least three people you should know and then write down specific ways that you can get to know them. Next, schedule time on your calendar over the next few weeks to take the next step in getting to know each of these people.

Extraordinarily successful people make the time to develop relationships with those they should know, not just those they do know.

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