Breaking Down the Herrmann Brain Dominance Instrument to Understand 4 Communication Style

By Mo Bunnell

How the brain is wired is an emerging science. What we learned in the 40’s, 50’s, and 60’s no longer applies.

Research has shown that the brain has a hub and spoke model and is very elastic and flexible. This is the way that the Herrmann Brain Dominance Instrument views the brain and explains how we communicate.

The four hubs of how the brain operates act in opposing pairs.

Analytical/Blue thinking is all about logic, running the number, and making sure everything makes sense. The opposite hub is Relational/Red. That’s where you think about others and the people on your team and is more emotive.

The other pair is Experimental/Yellow and Practical/Green. When we think experimentally, we think in big visions and very intuitively. Practical thinking is about coming up with the details of getting something done.

When you put the stats together, 95% of people have more than one strong preference. The vast majority of people have two, three, or all four ways of thinking.

Avoid the trap of communicating in the way you would purchase something because you aren’t going to connect with them as well as you could if you can flex into their way of communicating.

Listen for the clues and identify what the other side prioritizes, then adapt your communication to that.

Mentioned in this Episode: Karim Nehdi on Whole Brain Business Development – What You Need To Succeed -