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If you’re even a little uncomfortable selling, Mo Bunnell will ease your concerns. In this concise, practical book, he shows that the essence of effective sales isn’t back-slapping or slick-talking. It’s learning how to be strategically helpful to your clients and customers. This is wisdom everyone in business development could use.

– Dan Pink, NY Times Best Selling Author

This was awesome! I plan to go through the training material to make sure my favorite subjects have been picked up. One of my favorites was the Protemoi List -- I definitely plan to keep using this. Keep on up the great work BIG!

– Training Feedback Form

GrowBIG training was informative, revealing and most of all, actionable for our team. We’ve grown our fundraising revenue 70% in four years since acting on what we learned. The best part is that the system is based on authentically helping others, always doing the right thing for everyone involved. The class experience was dynamic. It was full of smart people in professional service, account management, entrepreneurial and fund raising roles. If you’re looking to grow a business—and grow your influence to make an impact—this class is for you.

– Jim Morris, President and CEO, Greater Indy Habitat for Humanity

So amazingly well done. This entire course felt like a really effective consulting session, but it's much more applicable. Rather than fixing one issue, GrowBIG gives you the structure to fix whatever you come up against.

– Training Feedback Form

I was always looking for a business development system that made sense in our high-end, expert-driven world. We found one in Mo’s method. The Snowball System is accessible and easy to implement, but most importantly, it works. I cannot recommend it highly enough.

– Bill Ruprecht, CEO of Sotheby's

Finally! I love this approach to business development because it builds on my style and values and it gets results. For several years I had been trying to figure out how to sell our consulting services in a way that felt authentic. I knew I had a strong network but didn’t know where to start in it. And I disliked selling. And I knew that cultivating relationships mattered but didn’t know how to string together a series of conversations with prospects. A trusted advisor of mine recommended this and I’ve been thrilled. 

– Cheryl Lower, Founder, Fulcra Consultancy

I honestly believe that if I stuck with the process, this has the power to not only propel my career—but it just may even change my life.

– Training Feedback Form

Bunnell Idea Group’s GrowBIG system and related training offerings are the best ever--proven, practical, and based on years of research and experience. We are using the GrowBIG system at our firm and loving it! It is a worthwhile investment for any professional or firm wanting to build strong business development capabilities.

– Jack Bergstrand, CEO, Consequent

Ryan is a GREAT trainer! This course taught me how to plan more and to plan better. It taught me to listen to the needs of my clients and focus more on who they are as a person. It taught me to ask questions and to direct all my conversations to what the client wants to hear about. Everything was so relevant!

– Training Feedback Form

This was a great course! I plan to utilize my Ritual Map as a reminder so much to the point that I plan on laminating the map! I highly recommend!

– Training Feedback Form

The Snowball System has the power to change lives. Let yours be one of them. Read the book. Do the work. Be amazed. I was a proponent of Mo bringing his training system into two AmLaw 100 firms. Adopters achieved unprecedented growth in their practices, repeatedly. This book is getting all 5 stars from reviewers to date for a very good reason. Don't miss out.

– Amazon Reviewer

I am more excited and committed than ever about next year. I now have a plan in place for how I will achieve my goals. This course has reminded me just how much I love my job!

– Training Feedback Form

I am so grateful that my office leadership made this investment in us! Thank you to my office, Mo, and his team for showing commitment to our business development. Mo's style and easy manner invited people to participate. He is very authentic and it bled over to the group. By far the BEST training session I have ever attended!

– Training Feedback Form

As someone with over 20 years of experience in corporate sales training, I was convinced there was nothing new under the sun when it came to business development approaches. Then I met Mo Bunnell. His techniques have the unique combination of being easy to understand and implement while at the same time wildly and immediately impactful. The Snowball System has been a game changer in helping our sales teams strengthen client relationships and close business.

– Joby Gendron, Sales Development Director, Aetna

Have you ever looked at someone who can sell anything and thought…that's not me? Are you in a role where you need to turn a 'no' into a 'yes'?

If so, then Mo Bunnell's Snowball System is the Book for You.

-It's comprehensive - Every single skill you'll need is covered.
-It's science-based - The research is highlighted, so you'll know why it works.
-It's authentic - At its core, it's about building relationships - so you'll feel good about what you're doing.

I've been to Mo's GrowBIG Training. I've used him at my firm to help train our Partners to sell more business. The system delivers, and it's all in the book. Ultimately - if you skim this book, you'll learn something new. If you devour this book, it willl transform the way you work.

– Amazon Reviewer

Full of steps that you can follow to grow your business without feeling like a sleazy salesperson.

– Adam Grant, NY Times Best Selling Author

I came into the class outside of a business development role, however I feel confident that I could: 1. effectively step into a BD role AND 2. generate business from a non-BD perspective. At the end of the day, we all have a sales responsibility and this course enhanced my ability and confidence to achieve. I loved the collaborative effort. Brilliant people creating brilliant insight. I really enjoyed everything. And, Marshall was an incredible facilitator!

– Training Feedback Form

Great professional services firms invest many years developing their people to solve problems and to accumulate domain expertise. But too often, these same firms invest far too little in training those same people the skills required to do sophisticated business development as partners. The Snowball System outlines a learnable approach to doing business development the right way, a way that will be embraced as authentic, proactive, and impactful to clients. This is a must-read.

– Mike Deimler, Senior Partner and Managing Director, Boston Consulting Group (BCG)

Mo Bunnell, after more than a decade of successful and impactful on-site training through two-day seminars for 10s of thousands, has written perhaps the next best BD manual that will guide you to a very successful and satisfying career. Mo backs his process not only with anecdotal observation, but with actual data and research that offers insight into how our minds prefer to work and how to harness the power of our innate desire to be genuinely and authentically helpful. Perhaps more importantly, Mo delivers this information in normal language with practical guidelines in achieving the goals you desire for your professional career. The bonus material delivered via his website alone is worth the time spent in reading and pursuing this method. Your clients will be thrilled with what you learn and how you apply your work, you'll be reintroduced to your family after learning how to step off of the inefficient sales cycle that you face today, and you'll find the satisfaction in your work that's been missing for year.

– Amazon Reviewer

Mind. Blown. In all my years as an attorney, I have never been through any business development training like this. It is innovative, sophisticated, and effective. It is based on sound behavioral science techniques. I implemented the GrowBIG® system for business development and it changed my career.

– Training Feedback Form

Building relationships is the cornerstone of good business but few people understand how to actually build them and keep them strong. The Snowball System provides the science and methodology behind making relations real and valuable. Bunnell has written a relationship guide for anyone wanting to have an impact on the world.

– Greg Becker, CEO, Silicon Valley Bank

Everything about this is excellent. It incorporates real life experiences into the material. You get to engage and interact with people from all over. And you learn real, practical skills that you can carry with you for the rest of your career.

– Training Feedback Form

As a business development professional responsible for training lawyers on sales skills, I have found that most sales methodologies miss the mark for the professional who needs to sell and then deliver his or her expertise. The Snowball System is the first methodology I have found that resonates with the attorneys I support and debunks their previously believed sales myths.

If you are a professional who shutters when you hear the word sales, especially when uttered in the same sentence as the phrase key to your success, then The Snowball System is for you. Mo Bunnell shares the methodology that he developed and refined after business development became critical to his own career success. Mo builds a convincing case that to succeed at sales you only need to be good at learning. Whether you are an actuary, attorney, accountant or architect, applying the methodology outlined in The Snowball System will yield results and grow your practice.

– Amazon Reviewer

Mo truly backs up his years of evolving this program with a book that details the steps to make you successful. What's more, is none of this is a trick, its genuine. Mo even goes the distance in providing out-of-book tools, spreasheets, lists and assets to assist you as you examine your current state, and plan for a future state that creates a better relationship with your clients. Worth every penny to purchase this book.

– Amazon Reviewer

The catering was fantastic! Ha-ha! But, in all seriousness, this training course provided great networking opportunities with other professionals, It was great to be able to do group work with them and discuss brand/industry specifics. I also love how there are electronic resources for all the worksheets so that we can check back and use them going forward! This training will keep everything in perspective and keep me focused when trying to juggle the next steps in life while completing a current task or job!

– Training Feedback Form

This training relates to all aspects of your life and career, not just BD.

– Training Feedback Form

A very comprehensive view of BD that is applicable for both beginners and experts

– Training Feedback Form

The Snowball System is an exceptionally engaging and practical resource containing a wealth of actionable tips for how to effectively develop new business. I highly recommend Mo’s book for anyone looking to strengthen and grow client relationships.

– Jeff Berardi, CMO, K&L Gates

Really interesting to be in a public setting to meet people from multiple industries and get a cross section of experiences and insights. A really unique training experience jam-packed with valuable information!

– Training Feedback Form

This course reminded me just how much I LOVE my job! I feel more committed than ever to next year and I left with a plan in place for how I will achieve my goals

– Training Feedback Form

Calling on his years of experience developing this process, Mo Bunnell explains how to create a richer and more meaningful relationship between the client and seller-expert. In his light, engaging style, Mo advances one of my most deeply-held beliefs: Always be of service to others. I highly recommend this book for anyone who not only wants to be better at sales, but to have stronger relationships as well.

– Keith Ferrazzi, NY Times Best Selling Author

While Mo Bunnell and Bunnell Idea Group work with clients of a high reputation and status, the book he's written here is like gold for freelancers and small service-based businesses, such as consultants.

The information given in this book does not persuade you to buy Mo's services, unlike many other books of the type. The information given allows you to gather this priceless knowledge and insight, and build your own systems and processes for business development (especially with the help of the worksheets he's provided

My greatest appreciation goes to Mo, whose systems- and processes-oriented approach and personality has helped me immensely.

– Amazon Reviewer

Everything about this session was perfect (except maybe the strength of the coffee). I was left with lots to integrate -- looking forward to it!

– Training Feedback Form

I was lucky. I met Mo through a chance encounter that accelerated my career. Since then I’ve become one of the top 10 residential real estate agents out of over a million in the US. And now, The Snowball System can teach you what Mo taught me. Don’t just buy this book, devour every word and put the concepts to work. You won’t regret it.

– Bonneau Ansley, CEO, Ansley Atlanta

Being a checklist/write it down kind of guy, this book is laid out perfectly by Mo. In fact, I'd say his first pen and paper exercise is already worth the price of admission. He has you walk through your current and 'wanted' relationships to check where they are, and gives so many tips on how you can push them forward by helping the other person.

In fact, when you zoom out, this is a book about helping. Yes, you are helping current or potential customers, but Mo doesn't shy away from the fact that they are helping you as well. As always throughout the book, he'll pull out the research to show exactly why this works.

An excellent read for anyone in sales or managing people!

– Amazon Reviewer

Before GrowBIG training, I did not consider my audience. I now understand how considering the quadrant of my audience will allow me to speak and communicate more effectively to create sustainable success and ravings fans!

– Training Feedback Form

I was really impressed with the Give-to-Get Model, which will draw both client and broker curiosity for BD.

– Training Feedback Form

The Snowball System is one of the best books on sales I have ever read. If you implement the practical tools from this book, your business generation results will improve dramatically. Successful professionals have a system and The Snowball System will help readers be successful. Mo’s system has significantly helped me and many of lawyers at our firm.

– Mike Duffy, Director of Clients and Services, King & Spalding

I thoroughly enjoyed this training. Bradley was engaging and informative.

– Training Feedback Form

The Snowball System is essential reading for anyone looking for a comprehensive, step by step guide to business development success. Mo’s wit and conversational tone makes for an enjoyable yet highly practical read.

– Marty Fagan, Senior Vice President, Sales & Business Development, TransUnion

I have had the opportunity to learn business development by working with several talented individuals. Most seemed to operate intuitively. In my current role, business development is a crucial skill for me. As someone who started out my career in an engineering role, business development skills did not come naturally to me. By a chance encounter, I had the opportunity to hear Mo speak at a alumni event and his way of thinking about business development resonated very well with me. Since then, I have had the opportunity to get to know him and hear him explain how he put together the “Snowball System” over time. Reading the book feels like hearing him talk – a remarkable accomplishment! What I have found most valuable is Mo’s ability to deconstruct and demystify the business development process; and provide a concrete roadmap on how to build this critical skill. Most importantly, the focus on helping others throughout the process really changes the game from trying to “sell” a service to working together in a mutually beneficially way. If you are involved in any way in the professional services field, you will definitely benefit from this book!

– Amazon Reviewer

Awesome class! This would be really great for pursuit teams at target accounts. It was a very good functional/practical training; I can apply the practices I learned on Day 1. I believe this training will enable me to more effectively negotiate contracts and reduce my company's risk. I am committed to being more intentional and focused in my BD efforts. Can't wait to use this material everyday!

– Training Feedback Form

I loved the overall format of this training. The worksheets are hugely helpful to have as takeaways, the breakout sessions were helpful for getting to know others attended, and the exercises were productive and a value-add. This session gave me ample guidance and Marshall was a dynamic and engaging teacher! I plan on taking what I learned into my work with individual attorneys at my firm.

– Training Feedback Form

I run a real estate firm that helps business owners make complex decisions. We’re good at it, but it can be hard to say that to prospects or even quantify good. Mo and his BIG Training helped me to prioritize business development tasks and told me it was ok to break it down into a bite sized process. This training is the cornerstone of our strategy and execution in pitching and onboarding new Clients. He taught me how to teach my Partners to build presentations that touch all personality types and we’re on track to double our business by instituting his tactics. Mo’s/BIG’s training pumps you up, for sure, but we left with a basket of tools that we could use to really grow our business. And it wasn’t a puppy, either, that required endless maintenance. Mo’s tools are easy to integrate and start using day one.

– Bryant Cornett, CEO, DTSpade Real Estate

After coming out of this session, I am ready to begin creating the habits I need to stick to the strategies I plan to follow.

– Training Feedback Form

I used to struggle with how to best prepare for meetings; I did not want to come in sounding overly rehearsed but I also wanted to come in confident to win them over. The Dynamic Meeting Prep gave me the tools I need to go into future meetings with a goal in mind and a game plan to keep things on track!

– Training Feedback Form

I've always felt like business development needed some secret sauce that guys in blue blazers must have learned at some business school that I didn't go to.

But this book totally shatters that paradigm and opened the door for me to completely rethink how I approach success in my businesses. The Snowball System is an amazing resource for changing how you think. It's helped me align my goals with my actions, and given me a direct path to go from hoping I could make some business partners and close a deal, to feeling completely confident that I know exactly how to approach every meeting I have.

I really really really wish this book had existed 10 years ago. I can see so many opportunities that I missed simply because I had framed the problem in the wrong way, and now see all the ways I could have given myself more 'luck.'

This is one of those books I'm buying several copies of to give to friends and colleagues... It's that good.

– Jason Glaspey

This training was an excellent opportunity and the customization to our industry was very evident and impactful.

– Training Feedback Form

There aren't many places you can go to get such a thorough, step-by-step process to improving your BD skills. But look no further. This course will walk you through it, covering everything from meeting planning to engaging meaningfully with every client, every time.

– Training Feedback Form

It's not magic…it is hard work…it's a system that's measurable, repeatable, scalable, and, most important for me, it shifts the frame from 'I need to close sales' to 'I need to develop relationships,' which I love.

– Trevor Newberry, Newberry Consulting

If you’ve ever struggled to find time to grow your business while trying to provide your clients the greatest level of service, then The Snowball System is your answer. Growing your business is all about cultivating the ‘right’ relationships. This book was written to help you reflect on your current behaviors and rethink how you can be more effective. It gives you the strategy and tools to grow your business and to improve your client relationship skills. From the protemoi list to give-to-gets you will find unique solutions to some of your greatest challenges when faced with the balance of serving existing clients while hunting for new ones. I highly recommend that you have your practice leaders and any one in your organization that has client service and business development responsibilities read this book. Its a great roadmap for growth.

– Sandy Lutton, Chief Revenue Officer, Washington Speakers Bureau

A breath of fresh air and not a typical sales training. It provided me with structure around client-acquiring in the early lead-in period and gave me a framework for goal setting strategies. Really nice job!

– Training Feedback Form

I would definitely recommend this course to others. The content breadth is just amazing and the faciliatator was so well with great, applicable examples. Even just hearing the experiences of the other participants was enlightening.

– Training Feedback Form

Mo Knows

– Training Feedback Form

Must read if you work in a business development role and if you work in a team of people. No-brainer to buy.

– Mark Apidopoulos

This is an excellent program and it is flawlessly executed. it is relevant and will translate into improved BD and results from me. I also really appreciate that an assessment and framework for factoring different thinking styles is incorporated into the training. It’s a powerful combination that goes beyond skill-building and actually builds understanding and shifts paradigms.

– Training Feedback Form

Owning a business is hard. I've experienced this first hand through helping my family open a restaurant. Mo has connected with me on a personal level and I can feel his enthusiasm and passion on this topic when he has explained his work to me. His expertise in the field gives me confidence that he has incredible, practical advice on leading a successful business. I am so excited to read The Snowball System. And as a busy student, I love audiobooks and am ecstatic that I can listen on the go! Incredible work!

– Deborah E. Heit

If you follow the training modules we've had over the last couple of days, you'll be in a very good position to take on even the most difficult of clients.

– Robin Woodhead, Executive Vice President, Sotheby's

This is incredible book for any job rooted in relationships - so pretty much everyone. Bunnell provides a system of actionable tips and tools to help you deepen exisiting relationships and build new ones. Through constantly providing value you, you begin to build deeper connections and ultimately bring in more business. Though this is a business book, many of the tools can be applied to your personal life and help you prioritize your time on the people and things that matter most. Great book written by an incredible person who truly practices what he preaches.

– Amazon Reviewer

I finally have identifiable tools to provide structure (and focus) to my BD efforts.

– Training Feedback Form

The surprising thing about BD is all of the little things that you have to think about. The different parts of the process, time management, positioning yourself for the win, and all of the habits that define that. This course is how you learn and master all of it.

– Training Feedback Form

I've bought this book in print and in audio and I can't express how much I appreciate the system. Simply put, it works!

I've been working in the legal industry for more than 2 decades, and had I mentioned the word sales at my first firm, I wouldn't have lasted very long. Lawyers don't sell! But with the number of prospects dwindling and uptick in competition, lawyers need to find new ways to engage with prospects and clients. The Snowball System focuses on relationships, making the process of selling enjoyable for those on both sides of hte table. It's easy to follow,a nd even easier to implement. I highly recommend this book to anyone in professional services, business development or sales. Thsi is one purchase you definitely won't regret making!

– Jenjifer O. Cathell

I'm not in sales. I'm a teacher. My clientele is required to buy what I'm selling. And yet many principles in The Snowball System speak to me in my professional and personal life. Just to mention a few:

-Mo Bunnell lays out a metholodgy for initiation and sustaining authetnic relationships. Yes, a method for something that we assume happens organically. Believe it or not, you can be STRATEGIC and SINCERE at the same time. This approach has brought me great joy.
-Bunnell's dynamic meeting prep alone makes this book a worthwhile read. I lead multiple attributes found in the dynamic meeting prep methologdy.
-The Hermann Brain Dominance Instrument (HBDI) is infused in almost every part of this book. Bunnell mentions at one point that understanding the pricniples

– Amazon Reviewer

Perhaps the mosts surprising thing about this entire training is just how fun, engaging, and interactive it is. Rather than sitting and listening to a boring powerpoint, you are up and moving, engaging with other professionals and colleagues, participating in an ongoing discussion. The content alone was enough to recommend it, but add on the countless interactions with the diverse clients and industries and there's no better use of a few days of your time.

– Training Feedback Form

Even though I am in Marketing, it was amazing to feel equipped with tools to just be a better person in general. I don't manage accounts, but I will be infinitely better about working with my BD team and knowing their needs. I also feel my class just had such diversity that the perspectives from everyone was amazing.

– Training Feedback Form

I have followed Mo's work for years. In summary: Invaluable information, simple system, great presentation!

– Joseph G. Rummell

No matter where you come from, this course will be able to fit within your business. Its solid content and materials will guide you wherever you would like to go with your goals.

– Training Feedback Form

“Believe it or not, you are a salesperson.” So begins The Snowball System with the truth about any of us in professional services. The good news is selling can be learned, and Mo Bunnell has documented how to excel at it in this book.

Mo draws on his vast experience to break down each of the steps of successful business development, enhanced by research in behavioral psychology and supplemented by a raft of online worksheets. The scope is comprehensive, covering prospect targeting, positioning, lead generation, client planning, meeting preparation, and more. The process is scalable to a sole proprietorship, small business, or large corporation. You can use it to bolster BD skills for yourself, for your client/prospect team, or for any large group with revenue responsibility. Mo walks you through each step of the system, stating the purpose and describing what to do -- and what not to do. Most steps have an associated worksheet you use to customize the process to your circumstances, support execution, and measure progress. As I was reading the book, I found it helpful to have the relevant worksheet open (by smartphone or computer). For me, the worksheets are a great asset because they provide the framework for practical application of the system.

The conversational style of the book makes it easy to read, understand, and apply. And the text is sprinkled generously with anecdotes, humor, practical advice, and nuggets of wisdom. (An example: “...real, sustainable business development isn’t about selling as it’s traditionally understood at all. It’s about being strategically helpful.”) So when it comes to knowing what to do to be successful at business development, there are no more excuses! Mo Bunnell has done the research, provided the process, and built the tools. Now it’s up to you to act on it.

– Michael Murphy

The biggest a-ha moment for me was how to be seller-expert.

– Jay Schmitt, Partner, Strategic Benefit Advisors

Mo Bunnell puts together a system that's easy to use and integrate into anything that requires relationship building. What stood out the most to me is not that there was a new way of doing things, but that there were easy ways to tweak what I already do to make building relationships even better. This has a place in both my personal and professional life. I can't wait to see how integrating some of these habits helps me grow with clients and friends. Mo Bunnell is sharing his masterclass and you would be a fool not to try it.

– Amazon Reviewer

I was blown way. Marshall was phenomenal. I loved the Protemoi discussions, targeting discussion, and the Gravitas Model. This was so valuable to me at this point in my career as I move into a new role. Huge fan for life!

– Training Feedback Form

The Protemoi List, Ritual Building, and Thinking Styles will help me to develop a business growth plan for myself and give myself a foundation to start a career on!

– Training Feedback Form

The scary thing about engaging with business development after years of focusing on your own professional services is just how little you actually know. This program allays those fears, enabling you with the tools to succeed and pushing you to sell outside your comfort level. I'm proudly a raving fan of this course.

– Training Feedback Form

Probably the hardest part to any new opportunity or lead is generating the initial interest in you and your firm. But this course taught me about curious introductions and the first 21 days to help break through and build the rapport and raving fans that you dreamed of.

– Training Feedback Form

I haven't been through formal sales training before. It validated a lot of what we are doing in the client management area, pricing strategy, and give-to-get strategy. The four thinking traits will help us reframe our presentation strategies going forward!

– Training Feedback Form

I greatly enjoyed my time in the training, much more than I actually expected. I now have a firm, achievable process to follow, with templates to guide me on the way. Everything I was learning was so relevant to our business. I look forward both to achieving 100% of my goals and the next returning as soon as possible for another session!

– Training Feedback Form

This course provided a proven framework for success in business development, visibility into a different approach for fundraising for nonprofits, and inspired me to focus on implementing tools immediately, so that I can establish effective habits. The instructor was very engaging! I could not even pinpoint my favorite part when I left!

– Training Feedback Form

I cannot wait to take the lessons with me and try to apply them slowly to my routine. I will definitely use the topics to keep me focused, get more leads, and improve how I interact with clients, colleagues, and others!

– Training Feedback Form

I learned a lot about the psychology of the buyer and it completely changed the way I approach sales! Can't wait to continue discussions about blue/green/yellow/red thinkers.

– Training Feedback Form

Every once in a while you read a book that has the ability to cross over so many areas beyond the working world that you feel compelled to share it! Your first glance at it will lead you down the path of Business Development, growing business and revenue, but it really is a connection to much more than that. It is about the importance and the reminder that we live a relationship driven life! The book is personable and relates a life long journey that Mo has taken with plenty of actionable content, and real life scenario's. Mo invites us to learn from his mistakes, and be curious about his success and challenges us take the pressure off of the dollar and get back to finding ways to just plain help others in business and in life. People before projects! Easy to read and well worth your time!

– Amazon Reviewer

Mo Bunnell visited my marketing class earlier this semester and presented to us a brief overview of what his book is about, and went in depth about a specific chapter. I haven’t had a chance to fully read his book but Mo seemed like a very informative guy, this book can tell you how to start, grow, succeed, etc. in the business world. Whether you are in or out of sales, already in the business world or are just starting out, this is book can help you in building a plan for success.

– Amazon Reviewer

Going through the training [I realized] how intentional, how disciplined, and how focused true business development is. It really is an art form, a craft.

– Matt Mallory, CEO, Mallory Agency

Bradley was incredibly engaging and included everyone in the room. Despite the diversity of organizations, he strived to make it relevant to all sectors. It was interesting to see known concepts in a different light and thinking about refining a process thought I felt very comfortable with.

– Training Feedback Form

Sales professional Mo Bunnell pulls back the curtain on business development (aka, “sales”) and reveals it as a skill everyone CAN and SHOULD acquire. His concept of the Seller-Expert is a truly unique perspective and is worth the cost of admission. The book draws upon personal experience, research and the results for his company as his clients.

The Snowball System reads like an easy conversation with a down-to-earth, wise (and funny!) friend. In reality, the book is a master class in building relationships, serving clients well and cultivating expertise that anyone can easily implement with minimal effort. The book is an entertaining mix of personal stories, facts and even neuroscience and shows that Mo doesn’t just talk the talk, he walks the walk. I’ve read a number of sales books; the Snowball Systems covers more than you’ll expect. It’s a step-by-step process that results in a sustainable, profitable sales engine, and the “rituals” to sustain it.

There’s a ton of valuable information throughout the book. I found myself looking for a recap page at the end of each chapter to help me remember it all. Thankfully, there are almost two dozen worksheets included to lend focus, clarity and intention to building and sustaining the snowball.

– Amazon Reviewer

I now have and know all the vernacular and skills I need to use among my peers and leadership as I approach business development and sales.

– Training Feedback Form

Participating in this session creates a sensible approach to finding, engaging, and turning prospects into clients. It makes the business development process attainable for everyone.

– Training Feedback Form

I have been doing my job for 12 years and never received formal training. I now have confidence in my strategies and the tools to identify gaps and areas to grow. I have already recommended to others that they should attend. This was definitely one of the most useful things I have done over my career.

– Training Feedback Form

This was awesome! Now that I am done, I plan to immediately go through the training materials to make sure that I won't miss or forget anything. I can't wait to begin applying my favorite subjects and topics to my daily work life.

– Training Feedback Form

This course provided a visual map for the steps necessary to be successful. I feel I already do a lot of these steps, but this class taught me how to organize them formally. Great job instructing and keeping everyone engaged!

– Training Feedback Form

This was not only informative but also an eye opener to things I thought I knew, but clearly did not. I am looking forward to applying these techniques both in my sales and account management roles!

– Training Feedback Form

Training was fabulous. I was already working independently to improve my networking skills. This program is sure to take me to the next level! Marshall is awesome. I wish I could take him back to my office in DC!:

– Training Feedback Form

People may not always think the same way you do. HBDI training taught me how to be understanding and relate to others so that I can turn them into raving fans!

– Training Feedback Form

In a world that is constantly moving, the ability to connect and communicate clearly in a way that leaves an impression is critical. The HBDI and tools that were introduced with it, such as the 'Walk Around The Brain' or the Gravitas Model are effective and easily applicable tools. I will use these tools and others everyday!

– Training Feedback Form

These are the tools I have been looking for to assist my BD process. It breaks BD activities into bite-sized pieces that are manageable. Demystifies the sales process for a delivery focused person. I found my weaknesses in the sales process and now have a way to address them. Great use of my time!

– Training Feedback Form

What if I told you this book could be the key to unlocking some major professional doors in your life?

For me, the Snowball System has helped jump start my career as a recent college grad. The lessons on developing your relationships and opportunities to work for you is critical not only in business development, but personal development. I find myself so much more organized and confident in my career planning using the tools Mo has provided.

This simple investment has come with so much in the way of the podcasts, support and other incredible tools available through the energy around this book. I would happily recommend it to anyone, just as I am for you right now!

– Vince Russo

Without [these] methodologies, I don't know where we would be. I highlighy recommend it!

– Lucas Acosta, CEO, Foojee

Of all the skills that the thousands of entrepreneurs I have worked with struggle with the most, selling tops the list. The Snowball System presents a clear, effective and ethical way to sell that will turn your fear of selling into joy of serving.

– Pamela Slim, Author

The methodology is useful, sophisticated, mind-changing and sharp. I have never seen the Partners in my firm stay so engaged from the beginning to the very end. It is the perfect complement to all the technical training we receive on the service side because, face it, today every professional has to be active in developing business.

– Training Feedback Form

Thoughtful. Deep dives into science and practical experiences.

– Training Feedback Form

The trainers are awesome. Everything was so good. I plan to take the lessons covering appropriate meeting prep, MITs, and the approach to new opportunities back to my team. I would strongly recommend this training to anyone.

– Training Feedback Form

I was able to expand and grow the past three days. Being able to discover how and why I think certain ways will be extremely helpful in the future, as I navigate how to adapt and deepen the conversations I have.

– Training Feedback Form

I'm an avid reader of business-related books and a fan of authors like Dan Pink, Dan Ariely, and anyone else named Dan 🙂 Despite not being named Dan, Mo Bunnell has hit on a winner. Usually, I'm piecing together a puzzle by reading multiple books on a particular subject. But when it comes to business development, this book has it all! And it's broken down in a very logical, bite-sizeable way that makes it easy to digest and implement. I'd consider it a must read for anyone looking to win business and deepen client relationships.

– Amazon Reviewer

I left this training determined to be more 'awesome' and more focused on networking and capitalizing on other experiences and expertise within the business to generate more active promoters. I could not be more grateful for this experience!

– Training Feedback Form

Mo attended my marketing class this semester and talked to us about his book. Not only was his presentation great but he was a true and down to earth person! This book can help anyone from a entry level position to a CEO and I would definitely recommend it!

– Emily Rose, Student

This course helped me grow my business to be BIGger. Could not have been a more perfect class!

– Training Feedback Form

One of the key techniques is the assessment of thinking styles…I use that technique more than anything else as I'm having client interactions. It allows me to frame discussions…so that they have more impact. It's been a very valuable technique I use daily.

– Merrick Olives, Managing Partner, Candid Partners

This training made me realize that focused time away to think about BD sharpens my views and reinvigorates my willingness to improve my BD routine. I am committed to continuing to make time for BD efforts in my everyday routine, so that I may continue to improve.

– Training Feedback Form

This program is so structured and well-designed. It provided me with great process, content, and templates that I can take back to my team. I feel honored to have had this opportunity!

– Training Feedback Form

I am in recruiting so I gained value out of this class in a different way than most. I learned a lot about what we expect from our account managers and principals and I now have a better understanding of what we look for at our firm. The facilitator did an excellent job, being easy to listen to and engaging, and all of the materials were so well organized. Everything was of such great value to me.

– Training Feedback Form

This course helped me organize a lot of what was going on with me internally and where I wanted to take my career. I learned new tools that I can personally start to use and I am going to be able to help my team integrate some of these processes.

– Training Feedback Form

Business Development is relationship development and no one understands, or teaches, that better than Mo and his team at Bunnell Idea Group.Both Mo’s book, The Snowball System, and GrowBIG training have been integral parts of the growth of my business over the past two years. By using even a small part of the complete system, I watched my business grow by triple digits and, most importantly, the trust and connection I have with my clients increased dramatically.

– Trevor Newberry, CEO, Newberry Consulting

I would not change anything about this training session. I learned great techniques that I can implement in order to grow my book and also grow as a person!

– Training Feedback Form

This book is the real deal. The Snowball System is a must read for everyone in business development and sales and for anyone who wants to build stronger relationships. But it’s more than that... it’s a mindset, a real world step-by-step manual on how to change your behaviors to get more out of life and make a difference. This is a great book. It will help you become better at your job and more gratified in your personal life. You, too, will become a raving fan!

– Amazon Reviewer

This course provides a Return on Investmentprint to building relationships and offers numerous strategies on how to monitor progress. My favorite modules were the 'You are not what you think,' Dynamic Meeting Preparation, and the 'First 21 Days.'

– Training Feedback Form

This book is a steal because (if you apply what you read) it will generate far more value for you than the handful of dollars that make it back to Mo in book sales. I have attended Mo's in-person training and it was revelatory. Without doubt the processes and tools he clearly lays out have made me better at business development. My progress was immediate and still growing and it's a direct result of Mo's snowball system.

– Amazon Reviewer

If you're thinking about buying this book, do yourself a favor and just proceed to checkout. The Snowball System teaches you a proven process for developing business that is based on building authentic relationships with new and potential clients you want to help succeed. It's a refreshing mix of practical approaches and tools to help you create better habits (what to do) combined with an understanding of the science of how strong relationships are developed and nurtured (how to do it). If the thought of selling to a client makes you the slightest bit uneasy, this book will provide you with a manual for getting started. If you already have responsibility for developing client relationships, this book will help you get to the next level of professional success and personal satisfaction. Enjoy!

– Anne Harris

Customized programs like this leader training are really beneficial because the content becomes even more relevant and impactful to your work.

– Training Feedback Form

This book contains so much great behavioral science information backing how to build relationships the right way for business development. I normally cannot finish business books. I start them with good intentions, but rarely finish them. This book I read from cover to cover. It is an easy read, with lots of interesting information that can be applied immediately to help improve my BD skills. The book focuses on the importance of habits, implementing a system for to help drive growth and build momentum for my business over the long run. It's a book for everyone who needs to grow their business including accountants, consultants, lawyers, entrepreneurs; basically any professional who hates the word 'sales', but who still needs to learn a good system for 'selling' in order to succeed in their jobs.

– Amazon Reviewer

The tools I now have to pursue my goals are just what I needed, such as the ritual maps and various lists, to help me push my boundaries and challenge myself. This was a great coure that I would highly recommend!

– Training Feedback Form

This book is a treasure trove of practical business advice. It provides concrete tools for anyone in a business development working to hone their skills.

– Amazon Reviewer

I practically treat this as a workbook with how many notes I have. I'm a management consultant who successfully works by referral, but I wanted to learn business development approach that wasn't cheesy. I took the 3-day workshop in 2018 which was excellent and now Mo's book lends even more insights. The power of Snowball is that it is relationship-based and focuses on the client's world and needs. I highly recommend this book.

– Amazon Reviewer

I can't wait for this book -- 10 years ago my company put our whole leadership team through Mo's program. The insights he provided, along with the clear processes he showed for building meaningful relationships -- continue to pay dividends today personally and professionally. Mo's approach to understanding your audience, rather than focusing on your products, helps put the client at the forefront of how you communicate value. I recommend this book to anyone who wants to build their business authentically.

– Bart Engal

The information was fantastic! The connections with others I've developed allows me to be more open-minded and recognize all of my various opportunities to Grow BIG!

– Training Feedback Form

This book really broke down the fundamentals matching your clients certain niche, as well as, what categories your clients might be in. Off that, being able to tailor yourself to become more effective with selling is so important to learn.

– Amazon Reviewer

I am now committed to using Whole Brain Thinking Model in every meeting. Protemoi Lists are now the basis to which I will make my To-Do Lists and create a weekly ritual of creating opportunity!

– Training Feedback Form

This book is not only good for any salesperson, it is a good book for overall business relationships and figuring out how to be successful and accomplishing your personal goals at the same time. There is way more useful tips and online worksheets available than I had anticipated. Definitely worth the buy and read. Also a great book to go back to if things start getting off kilter to find the balance again.

– Amazon Reviewer

Mo Bunnell's book The Snowball System: How to win More Business and Turn Clients into Raving Fans, is an exceptional book that I recommend for not only business professionals but also those in school who are preparing to be a business professional. This book has tips and tricks for being successful while also building relationships by teaching readers what goes on behind the scenes of the person on the other side. By having strategic methods, relationships can be built. As Mo talks about in the book, the HBDI model helps to understand people and what type of person they are. By learning this method and being able to talk to people in a way according to their style, it is easier to build relationships in your personal and professional career. I recommend this book because it helps you to learn a lot about not only who you are, but who other people are as well.

– Amazon Reviewer

Working in a relationship business, I think it is important how to effectively and efficiently leverage relationships. This course provided me the tools to do just that. Some of my favorites were the Gravitas Model, the What Do You Do? Exercise, and the Protemoi Lists. The Gravitas questions were effective to navigate communication. The What Do You Do? was helpful in generating interest. And, the Protemoi List taught me to systematically focus on potential clients. Everything was incredibly helpful!

– Training Feedback Form

This book has transformed the way that I think about, approach, and execute business development. The framework and process that Mo Bunnell lays out in this book is invaluable. I've gifted and recommended this book to so many people. Whether you're in small business or in a corporate setting, The Snowball System gives a clear path to becoming a great at Business Development.

– Isaac Smith

MO ROCKS! I really enjoyed the class -- best training I have been to at my company.

– Training Feedback Form

Mo's process allows you to be intentional, which, bottom line, almost assures you of positive results.

– Russ Richards, Senior Partner, King & Spalding

Mo Bunnell's book outlines a systematic and repeatable system to succeed at business development. This is the most helpful BD book I have ever read.

– Michael E. Paulhus

It approaches the BD process from the buyer perspective, using scientific concepts to support/prove the value of being mindful of the Whole Brain and offering structured tools/foundations for authentic implementation.

– Training Feedback Form

It reinforced the importance of Whole Brain thinking and how it applies to everything we do. I also puts forth a framework for approaching how I do my work. Loved every second of it.:

– Training Feedback Form

I loved the processes and tools that this course provided. I feel like I have many actionable take-aways that I can immediately implement into my daily routine!

– Training Feedback Form

The most impressive thing for me was the idea of the give-to-get, which will draw client and broker curiosity for business development and make more strategic thinking go into my actions.

– Training Feedback Form

The information is practical yet backed by science and common sense. Marshall is a great and engaging in structure. My favorite part of this session was that I am able to use this skills tomorrow and receive immediate results.

– Training Feedback Form

Thanks to this class, I understand how I can find common agreement with my internal stakeholders, gained a step-by-step proess to sales, and learned a way to find and use strategic partners for sales leads. Truly amazing.

– Training Feedback Form

I loved the group interactions, the workbook/exercises, the reference materials, the behavioral insights, and more. I wish I could do this training everyday!

– Training Feedback Form

I recently finished Mr. Bunnell's book. I really enjoyed it. He does a great job of making the read easy, fun, and helpful...all in a very unique way. This book has so much to give for everyone: from those just starting out in the sales world to those that are leading global sales forces.

He does a very nice job of providing an effective mixture of story-telling, expert citations, anecdotes, worksheets, humor, and science which helps make the book valuable for people with any learning style.

If you are looking for a new twist on an age old subject, this book is for you.

– Amazon Reviewer

This has jumpstarted me to get more strategic about my clients. We do some of this instinctually, but I like the formal process. The B Quadrant in me appreciates the structure and the simple concept of 'Get to the next step.'

– Training Feedback Form

Based on what I know now, I'm eager to step back and implement what I have learned into my daily routines.

– Training Feedback Form

I’ve always thought there was a great opportunity to create a business development system that aligns with what I truly believe are the core principles for success in creating great relationships: transparency, respect, commitment, honesty, trust and integrity. I’m very excited to have found this in The Snowball System. This incredibly compelling and immensely valuable book provides a proactive framework and process to create wins for others, significantly grow your influence, and feel great about the profound impact you’ve had on others.

– Kevin C Conroy, Founder, Conroy Media

This session helps you begin taking the time that you need to think about your business development proactively. The amount of learning you gain from just hearing and asking others about their own experiences and best practices is staggering.

– Training Feedback Form

No matter which side of the desk you sit on in business development and negotiations, The Snowball System provides a step-by-step plan for success. I wish I had this book years ago!

– R. Hensley

The Training has given me great tools to make growing my personal book a more tangible goal. It broke down each step that could otherwise be very overwhelming when looked at the high level. All in all, this training was such a positive experience and has left me with great energy to return back to my job with!

– Training Feedback Form

The past three days have been very engaging and exciting. I have been to many sales classes and the content and delivery was by far the most engaging class I have been apart of.

– Training Feedback Form

One of the best investments I’ve made for myself. This book gives you a different perspective on selling.

– Amazon Reviewer

The concepts we learned can be used in my day-to-day interactions with not only clients but my internal partners as well. The strategy execution is a great tool that I will definitely be using for all of my groups! I cannot wait to see what I learned in this training pay of!

– Training Feedback Form

This course helped me learn how to execute and deliver on revenue from my clients. It equipped me with tools to increase my effectiveness with BD; I'll stop doing the unnecessary tasks that do not add to the sales cycle. Overall, there was lots of great stuff in this course! The challenge will be incorporating all of it into my approach...

– Training Feedback Form

I’m so glad Bunnell Idea Group put their masterful business development methods into a book! BIG’s method is required training for all of our employees, whether they are in sales or delivery, and it has fundamentally changed how we build relationships and present ourselves in the marketplace. It’s definitively impacted our prices, product line up, proposal process, and our *profitable* growth. Most importantly, this book goes over the practical applications of building authentic relationships. It’s so good, I bought several to give to my OWN clients.

– Amazon Reviewer

It helped me quantify what actually works! I am able to tie that data to what has worked in the past and be more focused on those concepts going forward. I plan to implement as much information as I can from this session in the future!

– Training Feedback Form

Such a valuable experience, particularly with regards to my new awareness around my current BD methods. The interactions with the others in the session provided me so much insight on the areas that I can improve on.

– Training Feedback Form

The Snowball system is truly unique and has a track record of success at improving business development professionals’ effectiveness and personal success. It makes a complex dynamic process simple to understand and practice by providing the “how” to do it in addition to the “what” to do. Gives people the words to use so they can immediately apply the concepts in client encounters increasing both adoption and efficacy. It continues to be my go to BD methodology 10+ years running

– David Lindsay

I can go back and review [the materials] and figure out the next challenge that comes to me. I don't have to guess. I don't have to make it up…I can turn to action.

– Drew Bingham, Pariveda

Mo has captured what is looked at by many as difficult or mysterious, and made it easy to read, understand and implement. The psychology of selling, and the processes of selling---all backed up by research, success stories and lots of happy clients. Not only that, he provides worksheets to help keep yourself organized, on track and accountable. Turns out, it is all relationship driven and that sales is all about providing service to others. How cool is that? get the book!

– Amazon Reviewer

This book could be your base camp for your climbs over business, nonprofit and public sector mountains. Mo and his team have put their passion, commitment and years of scientific work into the Snowball System. Mo’s contemplative, deliberative and actionable business development system provides a clear path forward. He is the Sherpa that will guide you up your summit. Just get ready to set more summits.

– Robert C. Brubaker

We all know there are a lot of books that claim to teach people how to sell things - this is not one of those books. The Snowball System reminds the reader that we successfully manage professional careers by having the client's best interest in mind. When we do that, we create a new paradigm that is about helping clients solve their most important problems and not selling them things they don't need. So the question becomes what do we need to do to put ourselves in front of potential and prospective clients in the first place? This is where the Snowball System truly delivers an organized and powerful, yet simple enough for anyone to manage, process for identifying the right clients, developing leads, and closing deals. And most importantly, a process for retaining good clients for long-term success.

The book is pretty thorough and includes insights into the research and academia that supports a number of ideas and concepts throughout the book. As a partner at an engineering consulting firm, I have applied these tactics in my consulting practice and encouraged my employees to read the Snowball System as a way to enhance their careers and grow our company. I would strongly encourage folks to make this a must read for anyone that wants to be successful in business.

– Christopher Dawson

Every day I stepped out of the training, I walked away with another set of amazing, practical tools that I can use everywhere.

– Training Feedback Form

There are so many tools I now plan to incorporate into my processes. I now can use the ritual map to build my habits, incorporate the whole-brained thinking to adapt my own thinking style, and use the protemoi list to track my trusted advisors and active promoters. I'm building my opportunity list right away, ready to pursue it with everything I learned.

– Training Feedback Form

This course provides you with a new way of thinking about yourself and your interactions with others. It provides you with practical tips to help you organize and be focused in your thoughts and interactions.

– Training Feedback Form

Still not quite through the whole book, but concentrating on Creating Monentum in Teams (chapter 10). As a practice and team leader preparing for an upcoming team strategic planning meeting next month, the ideas and, more importantly to me, the process of getting our team all rowing in the same direction, in synchronization, is so timely! Now I feel like I have a blueprint to follow. And, fortunately, no Allen wrenches required! (You gotta read it to get it.) Wishing you, and me, much success.

– Amazon Reviewer

It gave me a systematic approach to how to improve business development. As I continue to adopt and improve I can easily see where I need to spend my time/energy. Terrific class -- I would highly recommend!

– Training Feedback Form

I'm calling this my ABC book. Mo has challenged me to take ACTION and be ACCOUNTABLE to myself.
t's filled with BRILLIANT strategic planning and
It's told with extraordinary CLARITY!
As someone who's known Mo for years, and is part of the Baby Boomer Generation, and embarking on yet another career, it's a little humbling to know that all this wisdom comes from someone much younger than me.
I can't think of anyone I would rather have teach me!
Enough said.
Just read this masterpiece.
You'll be glad you did!

– Amazon Reviewer

This course is going to help me on the road and for career planning when I come off the road. I loved the breakdown of the HBDI Nd the effects our brains have. I plan to pursue the Give-to-Gets as soon s possible. The session is so comprehensive that almost no stone is left unturned.

– Training Feedback Form

It helped me get back to the basics and analyze the holes in my personal work flow and BD strategy. I also learned several tactics to add to my arsenal to create better client engagements. Wish this session could have been longer; I didn't want to leave!

– Training Feedback Form

This session contained valuable information that applies not only to the business but to the individual. The concepts are simple, but the clear path of how to achieve them makes them and this class so helpful.

– Training Feedback Form

This session allowed me to find gaps in my communication and thinking. It laid the foundation for my entire BD career!

– Training Feedback Form

Individuals and organizations can no longer rely on impressions and interruptions to drive sales–they need a strategy and a plan to find their ideal customers. The Snowball System will not only teach you how to think differently about growing your business–it provides tools and processes you can use to thrive in our experience-driven economy.

– Brian Colucci, Chief Business Development & Marketing Officer , Kilpatrick Townsend

This training arms you with so many tools that aren't just incredibly strong business development tools but tools that you can use to benefit you in almost every aspect of life and communicating with others.

– Training Feedback Form

This book is going to change the way our organization approaches business development. Mo's personable approach and delivery of his message has brought great clarity to a variety of issues I have faced as a sales leader and business owner.

– Kristin Anderson

After my three days here, I plan to be more awesome. I now have the tools to work on myself and my BD. I plan to put more focus on my networking to engage with my Protemoi list, and generate Raving Fans of my own organization. Thank you! It was literally AWESOME!

– Training Feedback Form

I have worked with Mo for many years and watched how well his practical tools really work for people. Mo really gets it- everything he shares is based on personal experience, is easy to understand and use and will have immediate impact. If you have relationships that impact your growth- get this book!

– Amazon Reviewer

The step-by-step structure is amazing! The class was a great mix of content and interaction. And, best of all, it was FUN!

– Training Feedback Form

I loved how ALL the information will be highly useful. Everything was something I could do on a daily basis that just require desire to do so. Excellent class! The process, discipline, and rigor of keeping up with my network and the BD process will be helpful daily.

– Training Feedback Form

Mo Bunnell came into one of my Professional selling classes. He was a great guy and overall gave a very informative and well put together presentation. A great guy who wrote a great book!

– Amazon Reviewer

The information I learned in the past few days will be extremely useful going forward. I will take what I have learned about personality, communication, and psychological behavior and try to utilize them into my everyday life, not just the nature of my work. Thank you!

– Training Feedback Form

Mo’s raving fans will all point to the many ways his business development system changed their businesses exponentially. But the reality is, at its core, I believe The Snowball System is much bigger than that. I believe it can impact our entire future – at work, in politics, in our churches, in our communities, in our schools, and in our families. It is a lifestyle. It is a mentality. Read The Snowball System and I guarantee you will increase your revenues and grow your business. That is an easy prediction. But LIVE The Snowball System and I believe you will change your world.

– Amazon Reviewer

Everything was easy to follow, even though I am not in sales or business development. While some aspects didn't apply to my daily role, they were very insightful and can be used and shared to develop leaders.

– Training Feedback Form

A fantastic course. Thanks to the group interactions and the great content, selling no longer seems like a necessary chore, but a wonderful, exciting, fulfilling, and incredible part of my job. Any fears or concerns are immediately answered by the content and the tools that you can immediately implement.

– Training Feedback Form

I've known Mo for over a decade and have been using his advice to successfully build my consulting business.I wouldn't have been able to go out on my own withou thte confidence that he helped to instill in me with the key concepts that The Snowball System is built upon

What makes this book so engaging and different from most other business books, is the conversational tone in which he wrote the book. Even though I'm reading the words on paper (vs. the audio book) I can hear Mo giving his practical advice.

Given all that's going on in the world, this book is truly needed now. As you start to read it, you begin to think through what relationships you wnat & need to strengthen in your life -- both in your professional and personal life.

We all have a potential 'Snowball'. Mo's tips, processes and systems will help you get to yours moving in the right direction and growing at the same time.

– Rick Berg

The speakers and the real life examples that they, and even the other participants, brought to the table opened my eyes. You think that you may know what it takes to do BD well, but this course will open your eyes to everything else you could, and should, be doing.

– Training Feedback Form

This book rocks - I have read dozens and dozens of sales books and this clearly is one of the best. Very practicable, user friendly, very relevant stories and with every chapter, actionable ideas to put into practice. You know it is a good book when every chapter has a bunch of higlights (Kindle :). Well done. My wife accuses of me of handing out my favorite books like candy, so I am ready to hand out this candy to friends, co-workers and clients (maybe a great give to get?)

– Amazon Reviewer

Mo has created a wonderful book rooted in the fundamentals for developing a system for business success. The wonderful bonus is that it is as useful for your personal life as it is for your professional life, because so many of the fundamental aspects and the science that they are derived from is applicable to all areas of life. It's a substantial work that anyone who is interested and committed to learning and growing in business and beyond would be wise to have within close reach

– John Shoemaker

It puts structure, terminology, a nd methology to what I should be doing. It uses concepts and principles as the foundation for successful BD, instead of a script. Very, very good!

– Training Feedback Form

Even simple ideas helped me realize big changes I can make! Loved this course!

– Training Feedback Form

The focus on improvable aspects of our selling model, to make it more open-minded and structured, while developing better habits for yourself and gaining a stronger understanding is so essential. Thank you for all of this!

– Training Feedback Form

The Snowball System is a practical book you can use right from the first chapter—and is a great read—too rare in today’s world. This book isn’t just for business developers, it’s for anyone needing to influence others in an authentic, helpful way. Mo’s book applies our Whole Brain® Thinking approach to a business process as well or better than I’ve ever seen. If you haven’t heard of the HBDI® or the Whole Brain® Thinking model, this is a great introduction. If you have, and always wondered how it could be used in business development, this will be a goldmine.

– Ann Hermann, CEO, Hermann International

Simple to follow. Doable for all styles. Not sequential so I can use some or all successfully. There was a seamless flow from one module to another. An excellent and engaging facilitation. Couldn’t be more pleased.

– Training Feedback Form

In brief, this is the best, most professional presentation of a plan and process that will strengthen business! I would recommend it to anyone who is serious about BD!

– Training Feedback Form

It's been too long since I had access to professional development. I am very grateful to have had this opportunity. I plan to immediately use what I've learned providing better value for both my clients and my firm.

– Training Feedback Form

As a lifelong sales associate, its hard to find sales training that gives many 'takeaways.' This program has me rethinking my entire strategy and process. Thank you to the entire BIG team!

– Training Feedback Form

I found this session valuable because it taught/guided me not only in business development, but in ways to grow personally. It was a reinforcement of many actions and things I am doing, but also provided a new framework to look at everything with. Loved the personality assessment; it was very enlightening!

– Training Feedback Form

This book is great. It's all about relationship-first, business development. (a.k.a. The way businesses growth *should* be). The book also hits on the massive importance of habits, which I think is awesome and I don’t know of any other business book that dives into habits, which is bonkers because I'd argue that good business habits are critical for helping drive growth and building momentum over the long run.

– Shawn Blanc, Writer and Blogger

Yes, you apply this [training] to business, but I'm going to be applying it to all aspects of life to make better connections to all kinds of people.

– Training Feedback Form

I've been using Mo's system for years after going through the workshop (which I highly recommend!), and now he's captured all of it in this great book. If you need to keep new business coming in while you're up to your eyeballs in getting the work done (and that's almost all of us these days), you need this system. Buy the book!

– Amazon Reviewer

Interactive, practical, and focused. This training gave me so many ideas and the best practices to implement immediately. Best sales course ever! I recommend for any sales executive.

– Training Feedback Form

What a great training! I loved the different perspectives I received from engaging with experts from different industries as part of the Public Training. It was also excellent to be able to see how my own real-life experiences could correlate and engage with the GrowBIG concepts I was learning.

– Training Feedback Form

It is great to find such a comprehensive course that pulls together so many tools that have been introduced throughout my career into one program. It was a daunting amount of information, but I am excited to implement it!

– Training Feedback Form

My biggest takeaway from this training is how important it is to recognize everyone's thinking process is different and to tailor your approach to your prospective client's preferences. I can't wait to use this to become more successful at generating new business!

– Training Feedback Form

Sales is a massive and scary topic to try and tackle. But this course, and these materials, break it all down to teach you the art and science of sales so anyone can do it and enjoy the experience.

– Training Feedback Form

Our fundraising team at Greater Indy Habitat for Humanity has participated in Mo's GrowBig training with strong results. It has helped us develop raving fans of our mission. There are fundraising technique courses, but it is hard to find a comprehensible sales method to help with fundraising. With the Snowball System, he has packed so much in an easy to digest writing style. It is like you are sitting with Mo, one-on-one. Whether you work in the profit-driven profession or in the mission-driven sector, learning how to not only attract new clients, but turn them into raving fans can transform your work. I highly recommend devouring this book.

– Amazon Reviewer

Coming from a nonprofit background, I had concerns that the concepts presented would not be transferable -- I was happy to find that was not the case! This program could work for any type of professional service.

– Training Feedback Form

They give you the process to become someone who can develop business, while taking all of the scary out of it.

– Training Feedback Form

Tremendous process, well prescribed for success. First type of training that gives step-by-step ideas.

– Training Feedback Form

Mo is sensational. He was very dynamic throughout. I was never NOT engaged!

– Training Feedback Form

This training was great, as I was given the perfect techniques to implement in order to grow my book of business, as well as grow as a person.

– Training Feedback Form

I learned the skills to adapt to other people's way of thinking so that I can meet them at their level. I'm now confident in my ability to deliberate with my efforts in beginning relationships.

– Training Feedback Form

Well-planned and refreshing. Full of new ideas and reminders of the ones we should never forget. Looking forward to using Protemoi Lists and the 21 Steps in the future!

– Training Feedback Form

I read lots of books and most of the business books offer a new insight based on research. From there, I'm left to consider what's possible. This one doesn't do that. Mo Bunnell gives you research and then tells you what to do next. He helps you build a system and provides worksheets to capture your tailored thinking. I've never met a perfect book and this one isn't either. This book will not magically make you rich and automatically serve you a cappuccino. It does offer the reader guidelines and helpful hints to grow their professional services business. The book is worth far more than the price.

– Amazon Reviewer

I'm usually very skeptical with training courses - this one was top shelf. And, I don't give praise often…

– Training Feedback Form

Excellent course. Mo is always a very dynamic and enjoyable instructor! There was a significant shift in my thought process of how to approach sales and communications based on the tools and HBDI.

– Training Feedback Form

Mo mastered the game as a premier seller-expert for a number of years, and wrote down his system for success in this book: why wouldn't you at least want to know what he used to succeed? His step by step instructions are backed by science, challenging (get a cup of coffee ready!!!) but fair, and (honestly) pretty exciting. They help you feel like you're taming the beast that is the BD paradox (the fear that more work only makes you more busy), and they lay the groundwork for what will become your system for success. Anyone who picks up this book will have already used a system to master their craft - why not do the same for BD? I've been implementing Mo's suggestions for only a few weeks now, and have already won a job, with promising meetings set for two other potential projects. All this to be said: it works!

– Amazon Reviewer

There was a knowledgeable instructor who communicated well and an experienced cohort I could learn from. Left this session with new contacts, friendships, and a lot to think about.

– Training Feedback Form

I am now more aware of my current state, and the gap I need to cross to reach my goals, than ever before. I'm just glad that this course gave me everything I needed to bridge that gap.

– Training Feedback Form

I'm an FAA Coach and I would love for every FAA to have this as part of their original training prior to entering production. This has been the best training I have ever done!

– Training Feedback Form

The Snowball System is a tried and true system for delighting customers and building your prospects. So simple to absorb and implement.

– Peter R. Mcclung

Thank you SO much! This was such a positive experience and has given me great energy to return to my job with. All your work to make this possible is appreciated beyond words. I honestly can't think of anything I would change! The whole thing was wonderful and valuable, giving me great tools to make growing my personal book of business a more tangible goal.

– Training Feedback Form

The session made clear to me the steps I need to take to move my key relationships forward, even as I build new ones.

– Training Feedback Form

I found this course valuable because it gave me a process-centered mindset for thinking about business. It was focused on authenticity and adding value! Thanks for everything!

– Training Feedback Form

The facilitator and the group activities are everything that I needed. Everything I learned here is something that I can implement in my daily work processes with clients.

– Training Feedback Form

The Whole-Brain Four Quadrant thinking was so insightful. Learned how to talk about myself; I now know how to effectively say what I do at every stage of my career. Can't wait to continue to implement these tips!

– Training Feedback Form

While many of the basic principles are things I already do in external BD (although not always as purposefully as discussed in the course), my biggest revelation was thinking about how I could apply these same concepts to internal leadership and management of my staff as my role evolves over the next few years. The HBDI Index is great tool to evaluate differences in communication; I cannot wait to apply what I learned.

– Training Feedback Form

I left this training with an open mind to the different quadrants and how they can be used to benefit my business. I learned better structured planning, better habits, and developed a better understanding of myself.

– Training Feedback Form

This course taught me how to interpret people's business practices as functions of their brains and ways to appeal and understand people who think differently from me. As a college student given the opportunity to go through the training, I am so much more prepared and aware about the business world. I can't wait to continually use what I learned as I prepare to navigate the business world full time.

– Training Feedback Form

This training gives you all the tools to improve your business. It is applicable to all types of business models and can help improve all personality types.

– Training Feedback Form

I enjoyed reading this book. For someone like myself that is not considered a sales person, the concepts in this book had me hyped like I can do this! A good read and book to continue to reference .

– Amazon Reviewer

I read most of Mo's book on a plane and hotel over the past week. As a former partner of Mo's at Hewitt, I have witnessed firsthand Mo's development and implementation of the Snowball System with his clients and team mates. I have poured through his exhaustive research and methodology years ago when it was in it's infancy and found it to be extremely well-researched and practical. Anyone who serves clients needs to read and apply these learnings in their work and potentially even their life. Great work, Mo!

– Michael Marzano

If you struggle to find time to grow your business while maintaining your current client portfolio, then The Snowball System is for you. Bunnell helps you reflect on your current behaviors and rethink how you can be more effective. He provides unique solutions to some of your greatest challenges in the balancing act of serving existing clients while hunting for new ones.

– Sandy Lutton, Chief Revenue Officer , Washington Speakers Bureau

This course gave me a lot of insight to business development and a framework to new business models that I was new to previously. Every group interaction and participation added benefit for me. I look forward to establishing better relationships (in just 21 days!) and implementing new ways to get leads.

– Training Feedback Form