What's On My Mind

I get this question a lot.

Mo, how hard should I try?

​The question comes up in many contexts.

Big things like...

  • RFP responses.
  • Or formal pitches.

​Smaller things like...

  • Writing an email.
  • Or preparing for a short BD meeting.

​And maybe most importantly, the hardest things in business development and relationship building like...​

  • Staying in touch when you're busy.​
  • Or persistently reaching out, offering value as a helpful resource.

Determining your level of effort can be super confusing.

​How much effort should something take?

​When do you stop?

​How much is enough?

Here's your answer.

One little mantra can guide you.

​And it's actually pretty simple.

Think of your year from now self.


Do what you'll be proud of.