Here's the most important process to scale across an organization.
I'm having a blast working with one of my favorite clients on something.
It's the most important process to scale across an organization.
What in the world could this magical BD wonder be?
Most of our clients do it all wrong.
There is not enough client planning.
They are focusing on the past.
You've been in the past-focused meetings.
Everyone gets together. They are all excited.
We should do some client planning! There's so much potential at ____! Let's set it up!
Then, when everyone gets together...
All involved "go around the room" and tell each other what they know. It quickly turns into "how much I know" and "I went to law school with Phil" and "they'll call us when they need us."
There's a better way.
I'll show you a proven process in a second.
But for now...
Oh man, did I have a blast taping some podcasts recently with Mike Duffy.
Mike's led 100s of client planning sessions for King & Spalding, one of the fastest-growing law firms in the world. He's a big part of their success.
Let's say I plotted ALL of our nearly 200 podcast episodes on an X-Y axis.
X = Insightful.
Y = Fun.
Mike would be upper right!
He's seriously one of the best business developers I've ever worked with.
He makes everyone around him better.
And here is exactly how he does it...
These are all home run episodes.
And they're FUN too!
Back to client planning.
This client project we're working on is awesome. Smart people. Amazing culture. Hard workers.
We've chosen some of their largest global clients and are not only training their client teams GrowBIG, but we're integrating our client planning process into it.
It's providing two HUGE benefits:
Insights! Enthusiasm! Action!
It's so fun.
Want to do something similar?
Here's what you need to succeed:
Here's the science.
(You knew it was coming, right?)
There are major headwinds against client growth.
Status Quo Bias keeps our clients thinking of us only in ways they have before, not how we can help them going forward.
Earned Dogmastism pushes us to become closed minded the longer we work with a client.
Self Enhancement Bias fools us into thinking our client relationships are better than they are.
We need methods to yank us out of these and to yank our clients out of them too.
It takes a disciplined approach.
A proven process.
It's all in the Snowball System and in GrowBIG Training. See the back half of Snowball Chapter 9 or GrowBIG Module 11.
Man, do those processes work.
Want to blow the doors off in 2022?
Helping your existing clients in new ways is your fastest and easiest path to success.
What is the fastest and easiest way to do that?
Do it the right way.
Get less rearview mirror and more windshield.
Use the approach above.
Now's the time.