Email Timing: The Perfect, Scientifically Validated Time To Send Helpful Emails

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By Alexa Ward

What's On My Mind

Mo, when's the optimal time to send an outreach email?

You know, something helpful like an asset. Or maybe a Give To Get offer of assistance.

I’ve had dozens, maybe hundreds of people ask me about the perfect time to send the a helpful email to a client.

​We hear different things about this all the time.

​Some say 10:23 am on Saturday is perfect for sending a CEO because they're checking email then.

​Others say that writing at 5:00 AM on a weekday is best because your note will be the first thing someone sees in the morning.

​And some say wait until December to send because the recipient will have more time then.

​All of these have some component of do it later.

​And that, my friends, is the problem. Later can mean not sending the email.

​Here’s the scientifically validated, absolutely perfect time to send an outreach email.

Now.

Yep, send that email right now.

Doing it now will make sure you do it.

​That’s job one.

​That’s 99% of the value.

​Write. Send. Boom!

​Don’t hear back right away?

​Great!

You can follow up at 10:23 am on Saturday.

​Mo