Rainmakers aren’t born. They’re created, and I can prove it to you.

Everything you need to rewire your brain to become the salesperson you know you are.

“This is the best course EVER! I didn’t think I was capable of doing sales until now.” –Laura E.

Do you remember the montage in the Karate Kid? The master and the apprentice. The old man and the boy. “Wax on, wax off…” In a little over two minutes time, we see Daniel’s metamorphosis. No longer the aimless kid, he’s now respected and on his way to becoming an expert.

Karate Kid Movie Shot

This hero’s journey is at the heart of most great stories. It’s a part of our cultural DNA.

Whether it’s sports, chess, or learning a musical instrument, we know that in order to be the best you need to work at it. You need to learn. You need to practice. You need to consistently improve to become great.

But why is business development so different?

For whatever reason, most people don’t see being great at bringing in business the same way they might see being a great concert pianist.

To the pianist, we credit training, practice, and focus.

But sales? Charisma, “A-personalities”, and a dash of bravado.

I know you probably don’t consider yourself to be a rainmaker.

You’re a professional in a specific field, like consulting or law, or an account manager leading important client relationships. Or maybe you’re an entrepreneur, running the business and also on the hook for growing it.

The point is, you’ve worked hard to be good at something. You love your core expertise. You’re good at it and want to keep doing it. But, if you don’t add the expertise of selling, you won’t keep rising.

You trained hard to be great at your particular field – after all, you weren’t born with that expertise. So the question stands: how can you become as great at bringing in business as you are with your core expertise?

How can you learn the science and steps of growth, to the depth you know your core expertise?

How can you practice those skills, bringing in more and more business while you continuously improve?

And how can you continue to focus on these newfound growth activities, even when you’re crazy busy doing the work?

“Just as I realized that I needed to rebalance things, I got the opportunity to take The Focus Course. It couldn’t have come at a better time, and I couldn’t be happier with the results it produced in my life.” –John Voorhees
“Thank you for making The Focus Course! I love the quality, your articles, and your advice on every-day topics. It was very helpful! There is nothing I dislike about course and definitely will recommend it to anyone who wants to live a focused life. The Focus Course is one of the best investments I have made so far.” –John Voorhees

I’m Mo Bunnell, and I’m a lot like you

And like you, I’m not a natural salesperson.

I started my career as a technician, maybe in the most technical profession there is. Yes, I was an actuary. For the first part of my career, success was measured by me ripping through numbers on my HP-12C calculator and massive spreadsheets.

Then everything changed.

After I passed the last actuarial exam, my consulting firm promoted me to a broad client management role. Before, client service and technical chops were the key to my success. After? Business development skills. Whoa! In one day, my life changed.

So even though I didn’t self-identify as a salesperson, I had to quickly learn to become one. I asked my boss “Where’s the manual? The one that I can use to learn business development?” He told me there wasn’t a manual. “You know, just treat the client right.”

I was petrified. (Thank goodness I had some great mentors, but I was lucky.)

I knew there had to be a better way.

The desire for that missing manual – a business development system I could use and be proud of – has become my life’s passion. I’ve been building that manual for over twenty years and I’ll be refining it till I die. I’ve interviewed rainmakers. I’ve dug into peer-reviewed researched. I’ve tested the techniques on myself.

The result? A turnkey and repeatable framework rooted in behavioral science. Science + steps = success. It’s based on being proactive and helpful. It works even when you’re busy. And most importantly, you can be proud of implementing it, because you’ll always be treating the client right.

I want you to be your client’s secret weapon and I want them to tell the world. I want you to feel great about business development and I want to take your career to the next level.

This isn’t hollow, wishy-washy “you can do it!” motivation. This framework, my GrowBIG® Training, has helped over 10,000 professionals at over 300 internationally recognized organizations. And it’s based on over 130 peer-reviewed behavioral science, psychology and neuroscience studies. (Remember I was a practicing actuary!)

And now I’m distilling this framework into a self-study course that you can take from the comfort of your own home.

Inside are close to 5 hours of in-depth strategies that you can use immediately to reframe the way you approach business development.


GrowBIG® Foundations


Here’s why I’m so excited to share this new online course with you...

Our GrowBIG® live training is intense – it’s 3-days of hands-on, in-person training at our headquarters in Atlanta. And for many professionals like you, the cost ($3,630 + flights and hotel) and time spent off work is a hard pill to swallow.

And, if I can be totally honest with you, it’s not something that everyone is really ready for.

GrowBIG® is intense, and it’s designed to deliver a start-to-finish system that professionals can use to get bigger and better clients.

To get the most of this training, they need to fix a few fundamentals that most people get wrong: how they proactively advance opportunities, deepen relationships and hack their own habits to stay on top of their progress.

That’s where GrowBIG® Foundations can help.

By the time you complete this online course, you’re going to be ahead of the pack. You’ll know what rainmakers do and don’t do. And you’ll be able to integrate simple, efficient activities into you day to day-to-day routine. And, you’ll see results.

The course is broken up into four modules:

“Just as I realized that I needed to rebalance things, I got the opportunity to take The Focus Course. It couldn’t have come at a better time, and I couldn’t be happier with the results it produced in my life.” –John Voorhees
“Thank you for making The Focus Course! I love the quality, your articles, and your advice on every-day topics. It was very helpful! There is nothing I dislike about course and definitely will recommend it to anyone who wants to live a focused life. The Focus Course is one of the best investments I have made so far.” –John Voorhees

Building The Foundation

In this module, we’re going to prep your mind for a total overhaul.
Welcome to the course
The science of expertise
The 3 skills you should know
What’s your why
The Herrmann Brain Dominance Instrument
Self-reflection / assessment
  • You’ll meet me, and I’ll give an overview the entire GrowBIG® framework. Big picture first.
  • You’ll learn why no one is a “born” rainmaker. You’ll learn that business development is a skill and not some innate trait that some have and some don’t.
  • I’ll make sure we’re first on the same page, covering what business development is (and isn’t), and I’ll walk you through the essential sales skills you need to know.
  • I’ll then going ask you to define your Why – what kind of impact would frictionless business development have for you, your clients, your family, and the people around you? (We’ll be revisiting your Why throughout this course.)
  • Then I’ll get to a foundational tool that’s changed my life: the Herrmann Brain Dominance Instrument™ (HBDI™). It’ll help you better understand yourself and everyone else connected with your business development success, especially your prospects and clients. It’s the magic decoder ring that’ll show you how to communicate to others in the way they want to buy, instead of the way you would buy yourself. (Note that you won't get your actual HBDI™ results in this course. We save that for our live. courses).
  • And we’ll close out the module with an 100-point business development skill assessment that will give you a snapshot of where you are now and what areas you need the most help. At the end of the course, you’ll take this same assessment again to see how far you’ve come.

Managing Your Opportunities

This module is all about bringing in the business. Sounds simple, but without training, nearly everyone gets it wrong.
Big picture first
How to ask great questions
How to get the prospect to turn to the focus back on you
The IKEA effect
Getting to a “Yes!”
Case study
The opportunity list
  • First, we’ll start with the overview of getting to a yes. Whether you just need a verbal approval or a massive contract signed, the steps are the same. We’ll start with this overview of getting more yes’s.
  • Then, we’ll go deep on the first step: Listen and Learn. I’ll cover the science of why you want to start with the prospective client and specifically how to ask questions that’ll light up their brain’s pleasure center, giving them a high by sharing their priorities and needs.
  • After giving them the spotlight, I’ll teach you how to use curiosity to turn the focus back on you and your solutions. Curiosity is an intrinsic motivator – one of the strongest we have as humans. You’ll learn how to create curiosity to have the client asking how you can help them. Since you know their priorities in their words, you’ll efficiently be able to show them how you can help.
  • Now, it’s time to get serious: building the solution together. The science here is amazing – people buy into what they help create. I’ll show you how to build a solution with your client in a way they’ll love and has the highest chance of success. And, if they’re not really interested? You’ll know in 20 minutes instead of 20 hours of useless follow up.
  • Lastly, closing. I’ll show you that if you’re following the steps above, this last one is the easiest. Sometimes curve balls can happen, and I’ll show you how to overcome them.
  • We’ll close this Module out with you creating your own Opportunity List, a place where you’ll capture every opportunity you have, what your next step is, and how you can proactively lead it in a way your clients will love.

Managing Your Relationships

Next, we’re going to turn our attention to your business relationships.
The power of relationships
Likability and its importance in relationships
First four steps
Going from a working relationship to a raving fan
Case Study
The Protemoi List
  • We’ll start with the power of relationships and how they differ from opportunities. For most experts, a big deal might make your year, but a big relationship might make your career. I’ll show you why it’s so important to invest in the right relationships, where science shows we get distracted and off track, and a simple way to stay focused.
  • Then, we’ll dig deep into the science of likability. People spend more money with those they like, and I’ll cover the most important behaviors you can employ to be more likable.
  • With this background, I’ll show you the first four of seven steps to deep relationships. These are the beginning stages, when things are the most fragile, and they deserve extra care.
  • Then, we’ll go deep on deepening relationships--the last three steps. I’ll show you how to take solid working relationships and create raving fans, clients telling everyone they know about you. Your raving fans are like a small salesforce working to help you, because you helped them so much.
  • Like the last module, we’ll close with a practical tool to help you implement what you’ve learned. This is what will turn your soft skills into hard results.

Managing Yourself

Finally, we’re going to talk about you.
Avoid the roller coaster effect
The power of goals
The progress principle
Psychological momentum
X ways to hold yourself accountable
Case study
Build YOUR rituals
  • What’s the interplay between your habits and business development? How do you Think Big, Start Small, and Scale Up?
  • Here I’ll cover the research on goals, not just the old school “goals are important” research you heard in high school, but more nuanced research on what goals you should set and at what level.
  • And, you’re going to learn about consistently making progress, focusing on what you can control and celebrating your incremental successes. Like learning a musical instrument, you can’t pick up business development activities every other month for a few hours and succeed. I’ll show you how to keep moving forward, even when you are busy.
  • Goals will help us choose direction. Consistent progress will start the flywheel. Next, I’ll teach you how to accelerate, using psychological momentum. Yes, psychological momentum is a thing, and I’ll show you how to use it to your advantage.
  • Lastly, we’ll end by focusing on staying accountable. Look, I don’t want you to power through this course and complete it thinking “that was great!”... only to revert back to what you were doing. If you don’t apply what you learn in this course, I’ve failed as a teacher and you’ve failed to fix the problem that led you here.
  • We’ll finish by circling back to the beginning of the course and revising that self assessment. From there, you’ll then get to work building your rituals, both calendar-driven and the if-this-then-that episodic ones.

Being great at selling isn’t something you’re “born with”

Remember: the Karate Kid didn’t wish his way into becoming great at martial arts. All the motivational posters and “rah, rah!” videos in the world weren’t going to teach him the Art of Karate.

And, like Daniel, you aren’t going to master rainmaking by motivation alone. You just need to understand the expertise of business development, its core components, then to start using them. Just like your core expertise, you can learn to bring in business.

The first step is to take GrowBIG® Foundations and have me help you better manage your opportunities, relationship, and yourself. Let’s get you successful with that first, feeling what it's like to land more meaty work and more awesome clients. After that, you can consider committing to something as big as GrowBIG®.


The first step is to take action: enroll yourself in GrowBIG® Foundations right now.

But enrolling isn’t enough. You’ve got to commit to acting on the material, and becoming an expert in business development.

And, hey, if an actuary like myself can do this, you can too.

I’m looking forward to seeing you on the inside.

Ready to get started?

Enroll now and get everything you need to rewire your brain to become the salesperson you know you are.

  • All 4 in-depth learning modules
  • Lifetime access to the Double Your Freelancing Community live chat
  • 60-Day Accountability Follow-up Course
  • 21 Case Study Interviews
  • Ready-To-Go Templates and Documents (Valued at $3,000)
  • Swipe Copy For Each Part Of The Sales Process
  • Lifetime updates

60-Day, Money-Back Guarantee

Questions? Just email us: support@bunnellideagroup.com
Frequently asked questions

You’ve got questions – here are the answers:

“I’m a lawyer / accountant / account manager / entrepreneur – will this help me?”

Do you need to get people to say Yes to using you or your organization’s expertise? If so, congratulations – at least part of your is a salesperson.

Many professionals, myself included, don’t personally identify as a salesperson.

When we’re at a networking or industry event, we’re not telling people that we work in sales. We say we’re lawyers, consultants, account managers, business owners or whatever.

But you are in sales and you can learn how to do it in a way you’ll be proud. This course is designed to teach people how to bring in business in a way their clients love.

“I’m new to bringing in business. Will this help me?”

No matter your experience level, this course is going to help you. If you’re just starting out, it’ll give you a framework to work with – allowing you to sidestep the scrapes and bruises I stumbled upon the hard way. And if you’ve been at it for a while and have always thought of business development as an afterthought, then this course is going to deliver a new perspective, along with a set of concrete how-to’s, that will help you be even better at your job. Sometimes it’s the most experienced people that can gain the most – for many experienced experts, going from 95th to 99th percentile can mean millions of dollars to you or your company’s bottom line.

“How does this differ from GrowBIG?”

Our flagship program, GrowBIG(R), has helped over 10,000 people adopt a framework for start-to-finish sales. It’s intense. It’s live. It’s three jam-packed days of in-person training.

For most people who are gearing up to learn how to grow like a pro, GrowBIG(R) takes too much time or money.

We designed this online training to be at your own pace and doable from the comfort of your own home. It’s not as long or as involved as GrowBIG, but it’s a great place to start. And should you decide somewhere down the line that you’ve gained so much from this course and are seeing the sort of results that make you want to double-down on what you’ve learned so far – then you’ll be ready for GrowBIG, and this course will give you a great head start when you take things to the next level.

“How do I know I’ll get what I need out of this?”

Because we’re backing this with a full guarantee. If within 30-days of purchasing you feel that the sheer amount of value you received from this course doesn’t outweigh what you paid, we’ll refund you in full. No questions asked. We stand by the quality of what we’ve created, and we know if works if you give it your all.

“What happens after I buy?”

Immediately after buying, you’ll get credentials that you can use to login to the courseware at any time, and from any computer (even your tablet or phone!)

You have lifetime access to this course, so you can decide to jump in right away – or you can wait until things calm down. Unlike with a live course, we’re always ready and able to help you.