Long form article today, folks.
This concept will help you get amazing results.
I've always been in my best shape when I'm gearing up for a big event like a Worlds ultimate frisbee tournament.
There's something about the fixed start date that creates desire, momentum and doing all the little extras.
Day over day, I get in better shape.
I see my progress.
I feel the momentum.
I strive for more.
You can create this same feeling in business development by orchestrating a campaign.
A campaign is when you design a sprint of outreaches offering help and asking for a next step.
You can run a campaign to:
I recently ran one myself, telling the world about our GrowBIG Accelerator program.
I prioritized 167 clients and partners.
My dad summarized it best: 1,000 of anything is a lot.
This was spread out over 24 days and was hard, especially in the beginning. I wanted to quit.
I would have been happy with 10 or 20 quality individuals to start GrowBIG Accelerator.
Results to date:
What was a BIG WIN?
Anything where the client was excited to do something significant with us.
The best news:
Over half of the BIG WINS had nothing to do with GrowBIG Accelerator.
Like: I really want to take a look at GrowBIG Accelerator after our busy season, but we could really use your help now on ____.
Simply being top of mind prompted more business than I even expected.
Quick math: the campaign resulted in over 5.5x the commercial opportunity than I had hoped.
That's great, but the best part was how fun it was to reconnect with so many people.
Helping a client's daughter look for a job. Helping a client think about their career. Celebrating successes.
Moments of truth.
They fuel me, and it's fun to mix them in while talking about the transformational support we can provide.
Here's how you can get amazing results with a campaign:
Campaigns are one of the most effective ways to get us and our teams excited to reach out.
They gamify. They align teams. They create demand.
And once you get through the hard beginning, they're fun.
I'm a big fan of Advance Your Reach.
They had me on their podcast recently and it was absolutely fantastic. I was joined by Merideth Viguers, who helps people build their dream team. Great compliment to our content!
We covered how we both use speaking to get introduced to new prospects and the exact formula we've found works.
There's a lot of value in the podcast. Check it out here.
One thing I leveraged in my GrowBIG Accelerator campaign was reaching out to people I hadn't talked to in awhile.
This short article by Adam Grant inspired me. SO good. Check it out here.
Speaking of Advance Your Reach, I'm particularly a big fan of Pat Quinn.
He's their leading authority on helping experts craft a signature talk that not only connects, but converts.
He leverages neuroscience like us and is the personal coach of the teams at Tony Robbins, Dave Ramsey's organization, Michael Hyatt & Co and other amazing presenters.
What a list!
I personally took his training and it was the best I've ever attended.
Pat and I are going to be presenting to the GrowBIG Accelerator community on November 17.
It costs money to stay in GrowBIG Accelerator after the first month, but your entire first month is complimentary.
Please, be my guest and attend the event at no charge by signing up here.
Don't miss this one.
In the campaign I described above, I distinctly remember what it felt like going through the process:
What's making me smile is how my emotions were trying to steer me to quit.
The present doesn't want the future to happen.
Thank goodness I kept powering through, or I wouldn't have gotten the great results at the end.
Again, it's like getting in shape for big athletic events.
The beginning stinks, but has to happen to get the success on the other end.
Running the campaign to let people know about GrowBIG Accelerator taught me so much.
How hard the beginning is.
How important it is to focus on what you can control.
And like my amazing wife Becky says: just keep going.
How would a campaign like this help your book of business?
Who's on your quick list of people you'd like to reconnect with?
It only takes 2 or 3 minutes to start a list.
Grab a scrap piece of paper and start writing.
Your future self will be glad you did.
Just keep going.