This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the IKEA effect, and it’s incredibly powerful.
Today we will be talking about
1. The optimal way to use the IKEA effect with your clients 2. The four incremental yeses you’re looking for 3. What to do if they’re not engaged
The moral of the story is that it doesn't matter the role, the title, or the level of the person in an organization. If working with you is important to them, they will engage in building everything together. If working with you is not important to them, they will tell you they don't want to engage or they'll show it through their actions. Don't judge people by their words, judge them by their actions.
If you engage in this idea of the building everything together process or the science called the IKEA effect, you will have massive success because you get out and you quit pursuing. If they do engage, you know you've got something meaty and you're going to have the impact that you want to have.
In the next few episodes, I’m going to show you how to engage in those four big yeses that you want and so much more.
Mentioned in this episode:
The IKEA effect: when labor leads to love https://dash.harvard.edu/handle/1/12136084