Mo asks Grant Baldwin: What’s your big idea on how to get better at business development?
Public speaking is the key and because of Covid, there is even more opportunity for virtual speaking.
One of the major benefits of public speaking is that you get real-time feedback from the audience. Like a business idea, a presentation is an educated guess, and getting feedback is crucial. You can see people responding directly to what you’re saying and you get immediate feedback that can help you refine your message and idea.
Speaking also builds rapport and connection with people in a way that isn’t possible via an email or blog post. Speaking is no different than any other service-based business and the human connection plays a major part in that.
Many people try to overcomplicate speaking or think that they need to be famous in order to speak, but as speakers you are simply in the problem solving business.
In the corporate world, speaking is a form of lead generation. From a speaking stand point, you become the authority on what you talk about and it can generate a lot of business for you at the same time.
Speaking is flexible and you get to decide how it fits into your business. It can be a full-time effort or just a few times a year, it’s up to you.
If you are an account manager, speaking will help you better understand the challenges that your audience/clients are experiencing. You can use that information to become better at what you do.
You can use speaking as a marketing engine as well as for getting into the weeds with your clients and understanding their problems on a deeper level.
Speaking can also give you the confidence to take on more responsibility within your organization.