GrowBIG Playbook: How To Get Unstuck And Create More Momentum

What's On My Mind

More on mindset!

I received lots of great feedback on the mindset article last week, so I'm rolling with it.

The topic: mindset traps that get in our way.​

I'm noticing a trend with most mindset traps.

They're not real.

The underlying issue...

We're not worried about the prospect or client when we're trapped.

We're worried about ourselves.

Three new examples you gave me last week:

• I can't ask a friend for business.
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• I don't have a good reason to reach out.
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• I'll only get one shot, so it has to be good.

They're all wrong.

The more I get into mindset the more I realize we're our worst enemy.​

We're the ones in the way.

Here's what I mean using these three:

• I can't ask a friend for business.
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  You can engage with a friend on business topics.
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  To unlock your thinking, offer some helpful support from your organization instead of "asking for business."
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  ​Offer value instead of selling and see where it goes.
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• I don't have a good reason to reach out.
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  You can think of a good reason to reach out.
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  To unlock your thinking, fall in love with their problems instead of your solutions.
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  Think broadly about what would be helpful to them: introducing them to someone else in their industry, inviting them to an event, sending them an interesting article, or asking them for their perspective on a topic you're working on. There are a gazillion reasons to reach out.
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  ​There's always a reason to reach out, and it's always your move.
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• I'll only get one shot, so it has to be good.
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  You can earn the right to get infinite shots.
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  To unlock your thinking, focus on adding value over time, not being "perfect" in one interaction. Building relationships is a campaign, not a one-time event.
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  In first meetings, focus on asking great questions, listening, and learning what you'll need to orchestrate a "campaign of helpfulness," not "closing a deal in one meeting."
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  The client will notice and love you for it.

As I reflected on the great replies I got, I thought of something even deeper.

It's a trend in ourselves.

A trend that, once you know it, changes everything.

And I'll give it to you below...

What I'm Excited About

Our public GrowBIG Trainings are back in person!

We've been conducting them virtually for nearly 3 years, and our whole team is psyched to host the next class in person in midtown Atlanta on December 12-14.

This would be great for:

• Individuals looking to go through our marquee training,
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• Organizations looking to send a few people through GrowBIG, and
  ​
• Organizations looking to test GrowBIG to see if it fits, or
  ​
• Past participants looking for a refresher.

If you're interested, reply, and we'll tell you more.

What To Linger On

So, what did I realize in reflecting on all the great examples you sent last week?

It's something really deep in all of us.

Most of our mental traps involve us worrying about ourselves.​

We're worried about our own self-worth.

That worry causes hesitation. It gets us stuck. It halts our progress.

But here's the thing.

Your self-worth is tied to your long-term values.

Being kind, proactive, and helpful.​

Your self-worth is NOT tied to whether an email gets replied to or not.

If you find yourself hesitating, you're likely subconsciously connecting your self worth to a mentally invented bad outcome.

Pro tip: If you find yourself using extreme words like "I can't," stop yourself in your tracks.

Words like I Can't comes from a place of fear.

It really means I can.

You just need to unlock your mind.

Flip everything.

This is not about you. You don't have to be perfect.

Focus on being otherish.

Focus on being helpful.

Focus on a campaign of helpfulness, not a one-time interaction.

Do that, and you'll unlock.

I can't means I can.

Remember that the other side's expected response doesn't reflect your values or self-worth.

Your actions do.

Mo​

ps. We're hiring an entry-level Account Manager to join the Bunnell Idea Group Team, and we could use your help in getting the word out! Check out the application here.

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