The most comprehensive business development training in the world

Business development is its own craft, one worthy of study and focus. And it is something that can be learned. Great rainmakers became great through an intense focus on bringing in business, sweating every detail over decades.

We can give you that knowledge in just three intense days.

GrowBIG® Training will help you and your team:

  • Bring in more of the business you want
  • Expand and deepen your most important relationships
  • Create marketplace momentum so opportunities start coming to you

No matter where you’re at—just starting selling or already a 90th percentile rainmaker—GrowBIG® Training will help.

The best benefit? It gets an entire team—even an entire company—using the same playbook. Big deals are sold by teams. To win, you need everyone using the same efficient system. (And if you want to train your leaders on how to drive growth using GrowBIG®, check out GrowBIG® Leader Training.)

Manufacturing has Six Sigma. Accounting has GAAP. IT has Agile.

Why wouldn't your client development function use a common playbook?

Introducing: GrowBIG® Training

Whether we come to your offices and train your team, you attend one of our virtual training sessions, or you join us for one of our public sessions in Atlanta, the core curriculum is the same: everything you need to be successful.

The key to the training? Leaving with a DONE list, not a TO DO list.

Sure, you’ll leave the class with plenty to implement. You'll be excited. After all, there’s a lifetime of knowledge baked into the training.

But nearly all our participants leave with:

  • Having completed your personalized thinking style assessment results that show what you might over or underemphasize in your business development system. (You’ll get a complete Herrmann Brain Dominance Instrument® assessment included in the training)
  • Building your own tailored targeting criteria to focus your outbound prospecting efforts and prioritize opportunities that come to you
  • A prioritization of your optimal lead generation methods, choosing from the top 15 methods we’ve seen successful, along with a step-by-step understanding of how to execute each one
  • A clear list of your most important relationships to proactively invest in including clients, prospects, and strategic partners
  • Having practiced a model to create memorable ways to position yourself uniquely in the mind of the buyer
  • Learning a method to create curiosity in the buying process, making prospects want to hear more about how you can help them
  • Having practiced how to ask great questions that light up the pleasure center of the prospect’s mind using our Gravitas Model
  • A customized, expertise-driven demand creation strategy using our Give-to-Get process, so powerful that prospects will want to bend their schedule to meet you, not the other way around
  • A science-based system of follow up methods using our First 21 Days approach to help you deepen relationships authentically without feeling like a weirdo stalker
  • Learning how to qualify opportunities, ask for the next step and overcome objections
  • A full understanding of a behavioral economics-based of how to talk about money with prospects and clients in a way they'll actually enjoy
  • A knowing how to close more deals: our Build Everything Together model
  • Learning and using a simple and effective meeting planning process using our Dynamic Meeting Preparation and long-term Client Planning tools
  • And most importantly…you’ll finish the course with an implementation plan that synthesizes all you’ve learned, assessing where you’re at now on a 100-point scorecard, crafting a vision for where you want to be in a year, crafting three strategic themes to get there and creating to do and to don’t lists to get you started. And you’ll even have a plan to hack your habits, keeping you focused long after the training ends

GrowBIG® Training is a lot. These three days are packed.

And, with over 60% of the class doing exercises—producing your go-to-market materials, practicing the techniques, and planning your implementation, you’ll make years of progress in 3 action-packed days.

Here’s what others say

Want us to host a live training at your company?

Our core business is training entire teams and companies. It’s amazing to get everyone on the same page.

  • We can tailor the core content to fit your needs.
  • We often split up the training into two sessions to limit time out of the office.
  • We have a robust system to measure results.

Want to learn more? Fill out the form below and we’ll get in touch ASAP.

Want to attend a workshop on your own?

We hold public GrowBIG® trainings several times a year in Atlanta. Join a dynamic group of people at one of the sessions below.

View Upcoming Events