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I had the pleasure of interviewing Josh Linkner, the 2x New York Times best-selling author and speaker. He wrote the book Big Little Breakthroughs which he will tell us more about.
Mo asked Josh:
“Can you give us a big little breakthrough on how we can hack our own habits and how we can focus on the long game even when everything in life is pulling us away from it?”
“That’s a really thoughtful question. I have a number of thoughts I’d quickly like to share. First of all, you are right. What I’ve noticed is the urgent of the now screams the loudest, but you know, at the detriment of the long-term. So, I’ve kind of played around with this concept called the 70/30 rule. We know the 80/20 rule where 80% of our business comes from 20% of our best customers, etc. But think about this. Think about 70/30 rule in regards to the next 12 months of business. If all you do is what you’ve done before, what you already know, and what you’ve already been trained in, you’re likely only going to achieve about 70% of your desired outcome. The world is changing so quickly with competitors, consumer trends, and technology. Which means, because we are in such a fluid environment, if you are not course correcting or adapting in a certain way, you’re likely to fall about 30% short. So think about the 30% as your creativity gap. The problem is that every year that compounds. On the other hand, if we fill that 30% gap with longer term thinking or agility or creativity then it compounds and compounds and compounds. Then we are way ahead of the competitive set.”
“My key point here is that too often we overestimate the risk of trying something new, but we underestimate the risk of standing still.”
Dive deeper into the conversation with Josh Linkner here.
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