Mo asks Ron Tite: How do we stay on top of retention and growth activities when everything is yanking us away?
- In car manufacturing, there are two sides that are critical to the business. The money is made on the assembly line because that is repeatable behaviour that strips out inefficiencies over time. But if they only did assembly line work they would go out of business.
- The other side involves concept cars and experimentation. They have no expectation that concept cars will go into production, but it allows the assembly line to consistently innovate over time.
- You need to look at your day the same way. Is it a particular task assembly line work or concept car work? It’s important to innovate but you need to focus on the assembly line work without changing too much, too fast.
- You need to carve out time for concept car work because, like exercise, there is always something more important to do. You also have to establish metrics to evaluate the success of the experiment.
- Put all your effort into the concept car activity so you don’t give yourself excuses later on.
- Limit your concept car activities to just one at a time. This forces you to prioritize it because delivery is going to take up the rest of your day.
- When the business dynamic changes like it has over the past year it creates new problems. Start with thinking about what problem exists right now that no one is solving right now.
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