Mo asks Grant Baldwin: How can we use speaking to deepen relationships?
One of the best things about speaking is that oftentimes it’s an in-person human experience. People do business with those they know, like, and trust, and there’s no better way for that than meeting someone in person at a conference or an event, especially if you’re a speaker who is seen as an authority.
Speaking at an event gives the audience a sense of who you are, and whether they can trust you to connect with their people. It’s a way to build the camaraderie and rapport that leads to future business.
Being a speaker at an event changes the way people think about you. Your perceived value and reputation skyrockets after speaking and you’re assigned a certain level of authority that’s hard to replicate in other ways.
Being a speaker also gives you the opportunity to get to know other speakers.
Speaking gigs don’t always result in commercial opportunities right away; sometimes they are a means of connecting to other speaking opportunities. You never know who will be in the audience and what that relationship could turn into.
Part of being a speaker is planting a lot of different seeds with a large number of people. Being a speaker is a long-term business and you can find opportunities by being persistent, following up, and just constantly showing up.