Mo asks Josh Linkner: What is your big idea on how listeners can focus on business development, grow their book of business and relationships, and grow their careers?
- Josh’s big idea is actually a little idea. We don’t need to bet everything on a single idea because innovation isn’t restricted to billion dollar ideas that change the world. When we think of creativity as small little acts or micro innovations it becomes more accessible, less risky, and actually builds additional skills over time.
- Many professionals struggle with doing any business development at all. The work always seems to get in the way and breaking it down to little acts makes it much more likely you will get things done and see actual results.
- Little acts of innovation could be changing up the form of your prospecting email or experimenting with the way you run a sales meeting. It’s small adjustments or counter intuitive acts of creativity that unlocks big results.
- Josh tells the story of how his relatively small business landed a $30 million contract by a simple act of innovation and everyday kindness.
- Look for anything you can test within your business processes because business development isn’t a mysterious skill you need to learn; it’s just a series of small experiments.
- One of the techniques that Josh uses to initiate innovation is the Judo flip. Look at the prevailing approaches in your industry and think about what the polar opposite might be.
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