Whenever I speak about business development, I have often thought about the best metaphor to help BD beginners understand what this whole BD thing is about. I finally settled on one that I think is best, with great, real-world comparisons that a lot of people easily understand. And today, in this video, I'm going to share this number one metaphor I have found with you, and the measurements I use to track both the metaphorical and the real version of BD.
p.s. I have some BIG news! I will be hosting a book signing on February 21st from 8 am – 10:30 am at Southern Art and Bourbon Bar located at The Intercontinental in Buckhead (Atlanta, Georgia). I will be speaking about insights from my new book, The Snowball System, including how to create stronger relationships and build your business. And as a special bonus, each attendee will get a free, signed copy of the book. Click here for more details and to RSVP. I hope to see you there.
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