Founder's Friday with Mo

Founder's Friday with Mo

There’s Only One Scientifically Validated, Absolutely Perfect Time to Send an Outreach Email

I’ve had dozens of people ask me about the perfect time to send the perfect outreach email.

We hear different things about this all the time. Some say 10:23 AM on Saturday is perfect for writing to a CEO because they are checking email then. Others say that writing at 5:00 AM on a Friday is best because your note will be the first thing they will see in the morning. And some say wait until December to write because there will be more capacity then or your correspondent will have more time then.

All of these have some component of “do it later.”

Here’s the scientifically validated, absolutely perfect time to send an outreach email: now.

Doing it right now will make sure you do it. That’s job one. That’s where 99% of the value is.

Write it. Send it. Boom.

Don’t hear back? Great! You can follow up at 10:23 AM on Saturday.