What's On My Mind
We all get stuck.
Maybe it's a bad night's sleep. Things don't seem to be going well.
Or you got fired, your dog is sick, and your truck broke down.
Sorry, that sounded like a country music song.
Seriously though, stuff happens. To all of us. We can get in a rut.
(The science is called Psychological Momentum and it's real.)
So what do you do?
First, flip the script: quit thinking about yourself. Think about others.
Selfishness can get us stuck.
Other-ish gets us going.
Second, after you change your mindset...
Small actions create BIG Psychological Momentum.
Five easy ideas:
- Write a client or strategic partner and thank them for how they've impacted you.
Bonus points for hand written notes. They're more impactful today than ever. Old school!
- Offer to introduce a client to someone that would help them.
Bonus points if it isn't something which you can commercially gain from. Focus on their goals not yours.
- Invite a client to an event like a webinar, conference or a meal with you.
Bonus points if you add value beyond simple attendance, like offering to have the webinar speaker talk with them 1:1. There's no traffic when you go the extra mile.
- Send a client something physical like a book, article or small token of appreciation.
Bonus points for "annuity" subscriptions like a book or cocktail of the month club. You set these up one time, but the clients will think of you dozens of times. See this link for 60+ thought-provoking examples! Wow these are interesting.
- Suggest a way to celebrate a client's successes.
Bonus points if it helps the client reach their goals, like how co-speaking with you at a conference would help a client's personal brand or a joint team celebration/event will help their team bond together after two challening years. Here are some interesting and creative ideas!
I hope those ideas and links inspire you.
Psychological Momentum is real. When we feel positive momentum, things are easy.
But sometimes, we get stuck.
It's easiest to get stuck when we're focused on ourselves.
And it's easiest to get going when we focus on helping people.
Ask yourself: who can you help today?
Let's get Other-ish!